Leaders of Talking
In times of economic crisis, Italians might have to downsize in certain areas… but never mobile phones. A recent report by the European Union on telecommunications showed that, compared to the U.S.’s 84% cell phone penetration, Italians are at 119% market penetration. The visual evidence is everywhere–– churches, restaurants, openings. During the recent earthquake, entire mobile networks in Italy were blocked by the amount of simultaneous calls…the same on New Year’s Eve. Pronto!